Challenges in the cereal market

The revelations were startling: One in three people does not eat breakfast, young girls skip breakfast regularly probably linked to weight-control issues and many children go to school without breakfast or inadequate breakfast resulting in nutritional inadequacy. We are also a healthier bunch, living longer by watching what we eat.

Till then, regional staples were the norm at the Indian breakfast table that were like parathas in the North, Idli or Dosa in the South.

cereal market share 2018

Post Charles W. The unorganised breakfast market is far bigger than the organised one. And its Seventh Day Adventists beginnings.

Cereal market trends

In the late s, health movements blossomed in the US. More than half of the top 9 brands sport declining sales. For the record: AM, Oct. In , the much larger PepsiCo bought Quaker Oats and continues to be a success. Even those unconcerned with health can opt for the growing breakfast sector among fast food chains. Yogurt While cereal consumption is on the decline, yogurt sales have been shooting skyward for years. The clearest indication is the growing interest of multinational food companies. So, breakfast cereals were marketed to them. As a result, fewer parents are willing to feed their children sugary cereal that makes them obese. And those are the most likely to eat cereal. Meanwhile, Ireland is still famous for its oatmeal.

Quick on the uptake, however, is Heinz which has also come out with three variants of its cereal: Mixed fruit, crunchy and crunchy with saffron. Heck, many eat yogurt as a snack. Especially those in the sugar category, which is about more than perception.

Smart That has been a wise move. Post last year introduced breakfast biscuits made with its popular Honey Bunches of Oats cereal, along with its first breakfast shake called Post Goodness-to-Go.

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Cereal growth slows as challenges continue, says Mintel