Renaults strategy

In spite of the fact that the market has grown considerably in the last decade, cars remain an aspirational product bought more for their image and looks than only for their functionality.

Renaults strategy

But the car with its high pricing and old looks failed to ring a bell with Indian consumers. The study tossed up many modifications that the European Duster needed and after the essential changes, along with rival cars in a price range of Rs 8 lakh to Rs 12 lakh.

marketing strategy of renault

With a higher production volume, these automakers expect to generate economies of scale and offer more affordable cars. The launches of the jointly developed small car models are scheduled to begin in The start of Renault production in China would complete the so-called "golden triangle" between Renault, Nissan and Dongfeng envisioned when parties signed the first agreement in The Tennessee plant's strategic location and logistics links ensure a direct supply of engines starting in for the Mercedes-Benz C-Class, built at Daimler's vehicle plant in Tuscaloosa, Ala.

groupe renault

He has also enforced stricter rules when it comes to taking decisions that touch the brand or brand expression.

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