The impact of different sales promotion tactics on consumers of mobile phone network usage

A low fixed-line internet penetration rate and a high proportion of young mobile phone users present a key opportunity for mobile internet and mobile marketing.

factors influencing consumer behavior of smartphone users

This mode of advertising takes advantage of valuable channels of wireless communication to enhance customer relationships, and to carry out direct marketing and promotional activities.

Make sure that your website is mobile friendly or launch a mobile version or app of your website. This is called mobile advergaming or ad-funded mobile game.

The impact of different sales promotion tactics on consumers of mobile phone network usage

From email, to PPC, to SEO, to content, to social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable. It can include any marketing activities though mobile whether it is an online shopping or sms notification for a product advertisement.

There is no doubt that mobile entertainment services will be one of the most important drivers in mobile marketing.

impact of mobile marketing on consumer behaviour

So you should follow a strategy in order to expand and enhance your business based on mobile marketing.

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Importance of Mobile Marketing & Advertising