Find out everything you can about the place, their business, their products, their position in their industry, their reputation, their competition, their financial stability and the key decision-makers who work there.
In the occasion, you have some background knowledge about the company where you wish to work your chances of success will greatly increase.
For this reason, avoid trying to thoroughly research a dozen different industries. But would you rather have the interviewer writing down what kind of dog you have — or why the company should hire you? So bring in that energy! There are always more candidates for positions than there are openings.
Make the most of the "Tell me about yourself" question. Nevertheless, you may get one or more of them. Practice, practice, practice.